About Us

Picket Fence is a web app that allows homeowners to keep track of all of the data, information, products, and services for their homes; allows partners to serve up and manage those products of their customers, and extend their brand awareness.

Picket Fence is the best way to keep track of everything about your home.

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Our Team

Todd Shipman – CEO

Frustrated by the things that should be obvious but aren’t, Todd spends his days connecting the dots. A sage, innovator and strategist for the real estate industry, Todd knows that this is the right time for innovation. People want to love where they live and live where they love, and he believes that it’s our job to make it easier.

Bob Haselmann – CTO

With more than 20 years experience as a technology and business ninja, Bob brings extensive knowledge from working in large companies as well as startups to Picket Fence. When Bob isn’t sitting behind a computer monitor, he spends his time skiing the rugged terrain of Canada, playing outside or shredding the strings of his guitar.

Jeff O’Dell – Director

Jeff brings to Picket Fence more than 20 years of business expertise as a board member, CEO, and technology executive with both private and public companies. He also includes among his skills expertise in strategic business planning, fundraising and leadership for startups. Jeff has a degree in engineering and a passion for building companies while keeping the customer as the primary focus, which explains why our team frequently asks the question: “If I wasn’t working on Picket Fence, would this be something I’d be interested in?”

Deb Haselmann – Administrative Director

If Picket Fence was a machine — and we sometimes like to think it is — Deb would be the series of gears that make the machine function. Deb has extensive business startup experience and a unique ability to actively assist and support in all areas of operations, including accounting, legal, fundraising, human resources and team coordination. Her multifaceted skill set has not only expedited the launch of Picket Fence, it has also enhanced our operational efficiency from the get-go. When Deb isn’t starting new companies, she can be found practicing yoga, enjoying the outdoors or traveling with Picket Fence’s CTO (no, it’s not scandalous, Bob is her husband).

Chad Cox – Marketing & Creative

Chad’s role on the Picket Fence team is a bit like that of a utility infielder. From working on graphic design to marketing, Chad has had a role in almost every area. Chad is a lifelong Minnesota resident, and understandably, a total homer when it comes to the local sports teams. He’s a graduate of St. Cloud State with a degree in graphic design and has spent much of his career building websites and brands. When he’s not working on Picket Fence, Chad and his son stay busy with all sorts of adventures!

Katie Ciernia – Product/Project Manager

As Picket Fence’s Project Manager, Katie is consistently making sure everyone is on task and that Picket Fence is continuously evolving into what our customers want. She’s a native Minnesotan, a University of St. Thomas alumni (Go Tommies!), and has a background in marketing and project management. She’s a fast-paced team member with a can-do attitude, and her experience launching websites makes her a particularly valuable asset on our team.

Lloyd Gregory – Software Engineer

Lloyd is a hotshot developer from the Badger State who has worked all over the Midwest before settling in Minneapolis. As a 10-year veteran of Web development, he’s written applications that range from closing platforms for mortgage companies to pencil apps for the auto industry. When he isn’t exploring HTML5 and Javascript frameworks he’s hunting, fishing or just hanging out with his family in the north woods of Minnesota or the farmlands of Wisconsin.

Mollie Windmiller – Brand Development

Mollie has owned the marketing and design agency Windmiller Design Group in Minneapolis for seven years. She has extensive experience working with startup businesses and brand strategy. Prior to starting her own agency, Mollie was the Marketing Director for Sotheby’s International Realty, specializing in luxury real estate in Sarasota, Florida, and in the Twin Cities.